It’s been the go-to bargain store for Aussies around the country for decades, but now the Reject Shop is to be no longer.
The discount store, filled to the brim with household essentials and plenty of goodies, is reportedly set to be rebranded to ‘Dollarama’ following its acquisition by the Canadian company last month.
The Reject Shop stores will be converted into Dollarama stores over the coming years, with some stores already getting a makeover.
It will mean saying goodbye to the red and yellow branding we know so well in place of Dollarama’s well-known iconography.
As it phases out of stores across Australia, The Reject Shop will join a graveyard of stores that have disappeared from our shopping centres and our memories over the years.
Dollarama, known for operating thousands of low-cost stores across North and South America, is bringing its expertise in ultra low-priced general merchandise to the Australian market. The revamped Reject Shop stores will now compete with retail giants like Kmart, Target, and Big W, offering even more affordable prices on everyday essentials, party supplies, homewares, and more.
Shoppers may have already noticed changes in their local Reject Shop stores, including updated shelving layouts and restructured aisles. One of the biggest updates will be a simplified pricing model, featuring a lower price ceiling to make products even more accessible. Dollarama has also secured several local trademarks, meaning new brands and exclusive products are expected to hit Aussie shelves soon.
Let’s dig them back up for nostalgia’s sake.
