If you’ve been wandering the supermarket freezer aisle wondering where your favourite Sara Lee ice cream has disappeared to, you’re not imagining things.
The iconic Australian brand’s one-litre ice cream tubs have officially been removed from both Coles and Woolworths.
Coles dropped the range in October following a review of its ice cream selection, while Woolworths actually stopped stocking the tubs around two years ago.
But before you start mourning the loss of French Vanilla and Hokey Pokey, there’s some good news.
Sara Lee ice cream hasn’t disappeared completely!
The company has confirmed its popular frozen treats are still available through selected IGA supermarkets and independent grocery stores.
The change comes as Australia’s supermarket giants continue expanding their own cheaper home-brand ice cream ranges, creating fierce competition for established brands.
Sara Lee, which began producing desserts on the NSW Central Coast in 1971, remains a familiar name in Australian households.
And while its ice cream has disappeared from the big supermarket freezers, shoppers can still find many of the company’s other frozen desserts, including its famous cheesecakes and pies, at Coles and Woolworths.
The ice cream range also has a new addition, Vanilla Lemon Curd, joining favourites including Ultra Chocolate and Strawberries & Cream.
So, if you’re craving a scoop of Sara Lee, your local independent supermarket might just become your new favourite destination. The big question is, should supermarkets be giving more shelf space to established Aussie brands instead of their own cheaper alternatives?