A poll of 2,000 adults who use social media and are part of online groups, found 36 percent communicate more with people through these chats than they do in person.
More than half (52 percent) speak to others more through online group messaging than they do phone calls, and 26 percent opt for chatting in groups rather than one-to-one conversations.
The most common group names include ‘holibobs’, ‘hen huns’ and ‘famalam’, with those who use WhatsApp (86 percent) being part of 10 groups on average totalling 12 members. Family (66 percent), friendship groups (55 percent) and night out planning (30 percent) are the most common themes on this platform.
The study found 50 percent prefer using group chats for ease of sharing pictures and videos, while 56 percent find it useful to share personal updates. More than half (53 percent) find it easier to plan things and 29 percent believe it is more efficient.
Photo by Austin Distel on Unsplash
