Just when you thought you could escape advertising by going to sleep, apparently even your dreams aren’t safe anymore!
A new American survey suggests 61 percent of people have experienced advertising appearing in their dreams. Some describe seeing actual commercials, while others report products popping up unexpectedly, almost like watching television.
And 41 percent believe advertisers are deliberately targeting them while they’re asleep!
But medical experts say there’s a much simpler explanation. We’re exposed to so much advertising throughout the day that our brains continue processing those images while we sleep.
Bright colours, catchy slogans and repetitive commercials are particularly likely to stick in our memories.
Experts suggest reducing screen time before bed could help keep unwanted advertising out of our dreams.
So next time you’re dreaming about winning Lotto or holidaying in Bali, don’t be surprised if someone interrupts to sell you car insurance!