Feeling lonely at the barbecue? In Japan, there’s now a service for that.

A unique company is offering people the chance to rent a barbecue companion, giving customers someone to cook, chat and share a meal with. The service is aimed at those who want to enjoy a barbecue but don’t have friends or family available, or simply don’t want to dine alone.

The idea taps into Japan’s growing market for companionship services, where people can already hire stand-in family members, friends or even someone to quietly accompany them on everyday outings. Similar services have become increasingly popular as social isolation and loneliness continue to affect many people.

While the concept might sound unusual, supporters say it offers a relaxed, pressure-free way for people to enjoy social activities without the awkwardness of organising a gathering. And who knows? Sharing a few sausages over the barbecue could be just what someone needs to brighten their day.